Mathews, Ryan <br/><br/>
What's your story? : storytelling to move markets, audiences, people, and brands 
by Ryan Mathews and Watts Wacker 
 - New Delhi:   Pearson Education  2008 
 - xiii, 222p., endnote, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8131717909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>applied storytelling<br/>applied storytelling<br/>brand<br/>brand<br/>business evolution<br/>business evolution<br/>corporate culture<br/>economic aspects<br/>marketing<br/>stories<br/>stories<br/>storytelling
<br/><br/><label>Dewey Class. No.: </label>650.1  / MAT