Hastings, Hunter <br/><br/>
Improve your marketing to grow your business : insights and innovation that drive business and brand growth 
by Hunter Hastings with Jeff Saperstein 
 - Delhi:   Dorling Kindlersley  2008 
 - xxiv, 226p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131718093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>brand portfolio<br/>branding<br/>communities<br/>foundation principles<br/>global brand growth<br/>information technology<br/>insights-led brand building<br/>intergration of technology5open innovation<br/>internet marketing<br/>management<br/>managing informationmetric and building the culture<br/>marketing<br/>marketing capability<br/>marketing knowledge centres<br/>measuring consumer engagement<br/>new marketing<br/>new product development<br/>principles supporting<br/>redesing your marketing organisation<br/>risk management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAS