Norman, Hart A. <br/><br/>
Practical advertising and publicity : effective promotion of products and services to industry and commerce 
by Norman A. Hart 
 - London:   McGraw-Hill Book Company  1988 
 - xi, 245p., glos., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0077070798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising agencies<br/>campaign evaluation<br/>direct mail<br/>exhibition<br/>marketing communication<br/>marketing services<br/>media research<br/>photography<br/>press advertising<br/>public relations<br/>publicity<br/>sales promotion<br/>strategic planning<br/>television advertising
<br/><br/><label>Dewey Class. No.: </label>659  / HAR