TY  - BOOK
AU  - Norman, Hart A.
TI  - Practical advertising and publicity : effective promotion of products and services to industry and commerce
SN  - 0077070798
U1  - 659 
PY  - 1988///
CY  - London: 
PB  - McGraw-Hill Book Company
KW  - advertising
KW  - advertising agencies
KW  - campaign evaluation
KW  - direct mail
KW  - exhibition
KW  - marketing communication
KW  - marketing services
KW  - media research
KW  - photography
KW  - press advertising
KW  - public relations
KW  - publicity
KW  - sales promotion
KW  - strategic planning
KW  - television advertising
ER  -