TY  - BOOK
AU  - Handscombe, Richard S.
TI  - The product management handbook : your practical guide to improving and sustaining results
SN  - 0077070828
U1  - 658.8 
PY  - 1989///
CY  - London: 
PB  - McGraw-Hill Book Company
KW  - customers
KW  - decisions
KW  - finance
KW  - management
KW  - new products
KW  - operation
KW  - product management
KW  - product managers
KW  - sales force
ER  -