Martin, Tony <br/><br/>
Financial services direct marketing 
by Tony Martin 
 - England:   McGraw-Hill Book Co.  1991 
 - x, 327p., bib., glos., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>0077073851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>administration<br/>affinity group<br/>budget<br/>current statistics and attitudes<br/>database marketing<br/>direct mail<br/>direct marketing<br/>financial control<br/>financial services industries<br/>legislation<br/>market intelligence<br/>marketing<br/>outside services<br/>power of press<br/>promotion<br/>research testing<br/>success<br/>television advertisement
<br/><br/><label>Dewey Class. No.: </label>332.10688  / MAR