TY  - BOOK
AU  - Martin, Tony
TI  - Financial services direct marketing
SN  - 0077073851
U1  - 332.10688 
PY  - 1991///
CY  - England: 
PB  - McGraw-Hill Book Co.
KW  - administration
KW  - affinity group
KW  - budget
KW  - current statistics and attitudes
KW  - database marketing
KW  - direct mail
KW  - direct marketing
KW  - financial control
KW  - financial services industries
KW  - legislation
KW  - market intelligence
KW  - marketing
KW  - outside services
KW  - power of press
KW  - promotion
KW  - research testing
KW  - success
KW  - television advertisement
ER  -