Ozimek, John <br/><br/>
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing 
by John Ozimek 
 - London:   McGraw-Hill Book Co.  1993 
 - xiv, 268p., app., ref., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0077077660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>classifications<br/>complicated measures<br/>database marketing<br/>direct marketing<br/>future<br/>geodemogaphics<br/>loyalty-new direction<br/>marketing management<br/>simple measurement
<br/><br/><label>Dewey Class. No.: </label>658.84  / QZI