TY  - BOOK
AU  - Ozimek, John
TI  - Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
SN  - 0077077660
U1  - 658.84 
PY  - 1993///
CY  - London: 
PB  - McGraw-Hill Book Co.
KW  - classifications
KW  - complicated measures
KW  - database marketing
KW  - direct marketing
KW  - future
KW  - geodemogaphics
KW  - loyalty-new direction
KW  - marketing management
KW  - simple measurement
ER  -