Unnikrishnan, Namita

The impact of television advertising on children by Namita Unnikrishnan and Shailaja Bajpai - New Delhi: Sage publications India Pvt. Ltd. 1995 - 426p., ann., bib., ind. 22 cm x 15 cm

817036471X


advertising
attitudes
cable TV
changing values
child in advertising
children
consumerism
family life
image
response to advertising
satellite TV
sells
television
TV commercials
understanding advertisements

302.23 / UNN