TY  - BOOK
AU  - Unnikrishnan, Namita
AU  - Bajpai, Shailaja
TI  - The impact of television advertising on children
SN  - 817036471X
U1  - 302.23 
PY  - 1995///
CY  - New Delhi: 
PB  - Sage publications India Pvt. Ltd.
KW  - advertising
KW  - attitudes
KW  - cable TV
KW  - changing values
KW  - child in advertising
KW  - children
KW  - consumerism
KW  - family life
KW  - image
KW  - response to advertising
KW  - satellite TV
KW  - sells
KW  - television
KW  - TV commercials
KW  - understanding advertisements
ER  -