TY  - BOOK
AU  - Shiva Ramu, S.
TI  - Strategic alliances: building network relationships for mutual gain
SN  - 817036583X
U1  - 658.16 
PY  - 1997///
CY  - New Delhi: 
PB  - Response Books
KW  - functional alliances
KW  - managing alliances
KW  - marketing
KW  - networks
KW  - RandD
KW  - strategic business alliances
KW  - theories
ER  -