Lambin, Jean-Jacques <br/><br/>
Strategic marketing : a European approach 
by Jean-Jacques Lambin 
 - England:   McGraw-Hill Book Company  1993 
 - xv, 539p., bib., ind.  24 cm x 16 cm 
 - Marketing for professionals series .
<br/><br/><label>ISBN: </label>0077077954 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buyer choice behaviour<br/>buyer's response behaviour<br/>distribution channel<br/>macro-marketing environment<br/>market economy<br/>market segmentation<br/>needs satisfaction<br/>product life cycle<br/>strategic communication<br/>strategic planning<br/>strategic pricing
<br/><br/><label>Dewey Class. No.: </label>658.8094  / LAM