TY  - BOOK
AU  - Lambin, Jean-Jacques
TI  - Strategic marketing : a European approach
T2  - Marketing for professionals series
SN  - 0077077954
U1  - 658.8094 
PY  - 1993///
CY  - England: 
PB  - McGraw-Hill Book Company
KW  - buyer choice behaviour
KW  - buyer's response behaviour
KW  - distribution channel
KW  - macro-marketing environment
KW  - market economy
KW  - market segmentation
KW  - needs satisfaction
KW  - product life cycle
KW  - strategic communication
KW  - strategic planning
KW  - strategic pricing
ER  -