Barrett, Gavin <br/><br/>
Forensic marketing : the professional's guide to optimising results from marketing communication 
by Gavin Barrett 
 - Maidenhead:   Mcgraw-Hill Book Co.  1995 
 - xxi, 204p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0077079000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>below the line literature<br/>communication in marketing<br/>corporate image<br/>geodemographic segmentation<br/>marketing research<br/>media<br/>new technology<br/>productive advertising<br/>public relations<br/>relationship marketing<br/>telemarketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR