TY  - BOOK
AU  - Barrett, Gavin
TI  - Forensic marketing : the professional's guide to optimising results from marketing communication
SN  - 0077079000
U1  - 658.8 
PY  - 1995///
CY  - Maidenhead: 
PB  - Mcgraw-Hill Book Co.
KW  - advertising
KW  - below the line literature
KW  - communication in marketing
KW  - corporate image
KW  - geodemographic segmentation
KW  - marketing research
KW  - media
KW  - new technology
KW  - productive advertising
KW  - public relations
KW  - relationship marketing
KW  - telemarketing
ER  -