TY  - BOOK
AU  - Jha, S.M.
TI  - Services Marketing
SN  - 817040830X
U1  - 658.804 
PY  - 1994///
CY  - Bombay: 
PB  - Himalaya Publishing House
KW  - consultancy
KW  - hospital
KW  - hotel
KW  - insurance
KW  - marketing
KW  - services
KW  - tourism
KW  - transport
ER  -