TY  - BOOK
AU  - Shankar, Ravi (ed.)
TI  - Services marketing : the Indian experience
SN  - 8170490596
U1  - 658.804 
PY  - 1993///
CY  - Delhi: 
PB  - Manas Publications
KW  - communication and information services
KW  - education
KW  - extension service
KW  - financial
KW  - media
KW  - professional services
KW  - public services
KW  - religious services
KW  - service marketing
KW  - tourism
KW  - training
KW  - transportation
KW  - travel
ER  -