Weinstein, Art <br/><br/>
Market segmentation : using niche marketing to exploit new markets 
by Art Weinstein 
 - New Delhi:   Vision Books Pvt. Ltd.  1994 
 - xiv, 295p., app., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8170941628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>segmentation planning<br/>segmentation strategy control<br/>segmenting markets<br/>strategy cases
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEI