Kapoor, Neeru <br/><br/>
Television advertising and consumer response : children buying behaviour 
by Neeru Kapoor 
 - 1st ed. 
 - New Delhi:   Mittal Publications  2003 
 - xv, 226p., app., bib., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>8170999014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>buying behaviour<br/>children<br/>communication effects<br/>consumer response<br/>marketing<br/>parent child interaction<br/>television
<br/><br/><label>Dewey Class. No.: </label>659.143  / KAP