TY  - BOOK
AU  - Kapoor, Neeru
TI  - Television advertising and consumer response : children buying behaviour
SN  - 8170999014
U1  - 659.143 
PY  - 2003///
CY  - New Delhi: 
PB  - Mittal Publications
KW  - advertising
KW  - buying behaviour
KW  - children
KW  - communication effects
KW  - consumer response
KW  - marketing
KW  - parent child interaction
KW  - television
ER  -