TY  - BOOK
AU  - Nilson, Torsten H
TI  - Chaos marketing : how to win in a turbulent world
SN  - 0077079914
U1  - 658.8 
PY  - 1995///
CY  - England: 
PB  - McGraw-Hill Book Co. Ltd.
KW  - advertising
KW  - branding
KW  - chaotic behavior in systems
KW  - communication
KW  - design
KW  - marketing
KW  - marketing application
KW  - marketing management
KW  - media strategies
KW  - oprational marketing
KW  - product development
KW  - range management
KW  - sales promotion
ER  -