TY  - BOOK
AU  - Corey, E. Raymond
AU  - Lovelock, Christopher H.
AU  - Ward, Scott
TI  - Problems in Marketing
SN  - 007Y662347
U1  - 658.8 
PY  - 1985///
CY  - New York: 
PB  - McGraw-Hill Company
KW  - communication systems
KW  - market selection
KW  - marketing organisation
KW  - marketing process
KW  - marketing research
KW  - marketing systems
KW  - pricing systems
KW  - product planning
ER  -