Varadarajan, P. Rajan (ed.) <br/><br/>
The business of marketing 

 - Bombay:   Jaico Publishing House  1995 
 - xiv, 366p., ib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8172244126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competitive posture<br/>constructs<br/>marketing management<br/>marketing mix<br/>marketing strategy<br/>models<br/>research<br/>tactical approaches
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAR