TY  - BOOK
AU  - Varadarajan, P. Rajan (ed.)
TI  - The business of marketing
SN  - 8172244126
U1  - 658.8 
PY  - 1995///
CY  - Bombay: 
PB  - Jaico Publishing House
KW  - competitive posture
KW  - constructs
KW  - marketing management
KW  - marketing mix
KW  - marketing strategy
KW  - models
KW  - research
KW  - tactical approaches
ER  -