Verma, Harsh V <br/><br/>
Marketing of service 
by Harsh V. Verma 
 - New Delhi:   Global Business Press  1993 
 - xii, 156p.  25 cm x 16 cm 
<br/><br/><label>ISBN: </label>8172400381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer<br/>marketing mix<br/>product<br/>service promotion<br/>services marketing mix
<br/><br/><label>Dewey Class. No.: </label>658  / VER