TY  - BOOK
AU  - Verma, Harsh V
TI  - Marketing of service
SN  - 8172400381
U1  - 658 
PY  - 1993///
CY  - New Delhi: 
PB  - Global Business Press
KW  - customer
KW  - marketing mix
KW  - product
KW  - service promotion
KW  - services marketing mix
ER  -