Bird, Drayton <br/><br/>
Commonsense direct marketing 
by Drayton Bird 
 - 2nd ed. 
 - New Delhi:   Abhinav Pub. Ind. Pvt. Ltd.  1994 
 - 347p., ind.  25 cm x 16 cm 
<br/><br/><label>ISBN: </label>8172400446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>choosing agency<br/>commonsense<br/>creative work<br/>direct marketing<br/>evaluate results<br/>media<br/>planning<br/>positioning<br/>research<br/>test
<br/><br/><label>Dewey Class. No.: </label>658.84  / BIR