TY  - BOOK
AU  - Bird, Drayton
TI  - Commonsense direct marketing
SN  - 8172400446
U1  - 658.84 
PY  - 1994///
CY  - New Delhi: 
PB  - Abhinav Pub. Ind. Pvt. Ltd.
KW  - choosing agency
KW  - commonsense
KW  - creative work
KW  - direct marketing
KW  - evaluate results
KW  - media
KW  - planning
KW  - positioning
KW  - research
KW  - test
ER  -