TY - BOOK AU - Bhattacharyya, B. TI - Winning the world market : strategies for success SN - 8172400632 U1 - 658.8 PY - 1994/// CY - New Delhi: PB - Global Business Press KW - culture roots of Japanese business style KW - enemy KW - export marketing KW - foreign trade promotion Japan KW - love the labour KW - myth and reality KW - strategy 4ps KW - toyota corolla KW - commerce ER -