Hoecklin, Lisa Adent <br/><br/>
Managing cultural differences for competitive advantage 
by Lisa Adent Hoecklin 
 - Hyderabad:   University Press Ltd.  2000 
 - x, 138p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8173711119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>across cultures<br/>advertising across cultures<br/>case study<br/>cultural impact<br/>culture<br/>fons trompenaar's researech<br/>human resources<br/>strategic value
<br/><br/><label>Dewey Class. No.: </label>306  / HOE