Mazur, Laura <br/><br/>
The marketing challenge 
by Laura Mazur and Annik Hogg 
 - Hyderabad:   Universities Press Limited  1993 
 - xvii, 298p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8173711356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand strategies<br/>critical strategic<br/>decentralization<br/>human fector<br/>information technology<br/>marketing<br/>marketing programmes<br/>marketing strategies<br/>marketing trends<br/>organisation marketing advantage<br/>paradox centralization<br/>sales<br/>setting price<br/>sharp end promotion
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAZ