Choudhury, Pran K. <br/><br/>
Successful branding 
by Pran K. Choudhury 
 - Hyderabad:   Universities Press Limited  2000 
 - xii, 151p.  25 cm x 17 cm 
<br/><br/><label>ISBN: </label>8173713618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bequity<br/>brand managment<br/>branding<br/>branding power<br/>creating brands<br/>image<br/>management<br/>positioning<br/>product<br/>re positioning
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHO