TY  - BOOK
AU  - Choudhury, Pran K.
TI  - Successful branding
SN  - 8173713618
U1  - 658.827 
PY  - 2000///
CY  - Hyderabad: 
PB  - Universities Press Limited
KW  - bequity
KW  - brand managment
KW  - branding
KW  - branding power
KW  - creating brands
KW  - image
KW  - management
KW  - positioning
KW  - product
KW  - re positioning
ER  -