Jayachandran, S. <br/><br/>
Marketing management : text and cases 
by S. Jayachandran 
 - New Delhi:   Excel Books  2004 
 - xiv, 505p., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>8174463631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buying behaviour<br/>case studies<br/>communication<br/>consumer behviour<br/>corporate strategies planning<br/>forecasting market demand<br/>industrial marketing<br/>market positioning<br/>marketing<br/>marketing channels<br/>MNCs strategies<br/>personal selling<br/>pricing decision<br/>product decision<br/>relationship marketing<br/>segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAY