TY  - BOOK
AU  - Jayachandran, S.
TI  - Marketing management : text and cases
SN  - 8174463631
U1  - 658.802 
PY  - 2004///
CY  - New Delhi: 
PB  - Excel Books
KW  - buying behaviour
KW  - case studies
KW  - communication
KW  - consumer behviour
KW  - corporate strategies planning
KW  - forecasting market demand
KW  - industrial marketing
KW  - market positioning
KW  - marketing
KW  - marketing channels
KW  - MNCs strategies
KW  - personal selling
KW  - pricing decision
KW  - product decision
KW  - relationship marketing
KW  - segmentation
ER  -