Vasudeva, P. K. <br/><br/>
International marketing 
by P. K. Vasudeva 
 - 2nd ed. 
 - New Delhi:   Excel Books  2004 
 - xix, 571p., glos., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8174463879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cooperative strategies<br/>export management<br/>financial environment and decision making<br/>foreign markets<br/>functional approaches<br/>international marketing and trade theories<br/>marketing environment<br/>marketing research<br/>pricing policy<br/>product policy and planning<br/>promotional management and advertising<br/>risk management<br/>sales policy
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAS