TY  - BOOK
AU  - Vasudeva, P. K.
TI  - International marketing
SN  - 8174463879
U1  - 658.8 
PY  - 2004///
CY  - New Delhi: 
PB  - Excel Books
KW  - cooperative strategies
KW  - export management
KW  - financial environment and decision making
KW  - foreign markets
KW  - functional approaches
KW  - international marketing and trade theories
KW  - marketing environment
KW  - marketing research
KW  - pricing policy
KW  - product policy and planning
KW  - promotional management and advertising
KW  - risk management
KW  - sales policy
ER  -