TY  - BOOK
AU  - Nargundkar, Rajendra (ed.)
AU  - Panda, Tapan K. (ed.)
TI  - Managing customer relationships in service industries
SN  - 8174464123
U1  - 659.2 
PY  - 2005///
CY  - New Delhi
PB  - Excell Books
KW  - CRM
KW  - customer satisfaction
KW  - electronic commerce
KW  - emerging marketing
KW  - hotel industry
KW  - mutual fund
KW  - ROI marketing
KW  - strategic planning
ER  -