Murthy, S. N. <br/><br/>
Advertising : an IMC perspective 
by S. N. Murthy and U. Bhojanna 
 - 1st ed. 
 - New Delhi:   Excel Boos  2007 
 - xiii, 418p., glos., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8174465340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising agencies<br/>advertising objects and budgeting<br/>communication process<br/>consumer behaviour<br/>direct marketing<br/>event management<br/>IMC in marketing process<br/>marketing communication organisations<br/>media planning<br/>message and creativity<br/>personal selling<br/>public relation<br/>sales promotion<br/>source, message and channel factor<br/>support media<br/>web advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / MUR