TY  - BOOK
AU  - Murthy, S. N.
AU  - Bhojanna, U.
TI  - Advertising : an IMC perspective
SN  - 8174465340
U1  - 659.1 
PY  - 2007///
CY  - New Delhi: 
PB  - Excel Boos
KW  - advertising agencies
KW  - advertising objects and budgeting
KW  - communication process
KW  - consumer behaviour
KW  - direct marketing
KW  - event management
KW  - IMC in marketing process
KW  - marketing communication organisations
KW  - media planning
KW  - message and creativity
KW  - personal selling
KW  - public relation
KW  - sales promotion
KW  - source, message and channel factor
KW  - support media
KW  - web advertising
ER  -