TY  - BOOK
AU  - Farbey, A. D.
TI  - How to produce successful advertising
SN  - 8175540605
U1  - 659.1 
PY  - 1996///
CY  - New Delhi: 
PB  - Kogan Page India Pvt. Ltd.
KW  - advertising
KW  - advertising message
KW  - agencies
KW  - budget
KW  - buy media
KW  - evaluating the effects
KW  - how to do
KW  - how to operate
KW  - plan
KW  - production
KW  - recruitment advertising
KW  - select media
KW  - selecting suppliers
KW  - setting objectives
KW  - strategy
KW  - target
ER  -