Randall, Geoffrey <br/><br/>
Branding : a practical guide to planning your strategy 
Geoffrey Randall 
 - 2nd ed. 
 - New Delhi:   Kogan Page India Privet Limited  2004 
 - vii, 184p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8175542004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising, promotion<br/>brand planning<br/>brand stretching and brand extensions<br/>branding<br/>brands value<br/>challenges to brands<br/>consumer and brands<br/>e commerce<br/>global brands<br/>organising for branding<br/>retailers<br/>service businesses
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAN