Brin, Robin J. (ed.) <br/><br/>
The handbook of international market research techniques 

 - 2nd ed. 
 - New Delhi:  Kogan Page India Private Ltd.,  2003. 
 - xxvi, 591p., glo., ind.  25 cm x 16 cm 
<br/><br/><label>ISBN: </label>8175542365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising research<br/>communication<br/>media<br/>modeling<br/>new product development<br/>planning market research<br/>quantitative research<br/>quantitative techniques<br/>statistics
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAN