Kapferer, Jean - Noel. <br/><br/>
The new strategic brand management : creating and sustaining brand equity long term 
by Jean-Noel Kapferer 
 - London:   Kogan Page India Private Limited  2004 
 - xiv, 497p., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8175542918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand architecture<br/>brand equity<br/>brand identity<br/>brand logo term<br/>brand name products<br/>business building<br/>financial<br/>global brands<br/>launching the brand<br/>management<br/>mature marketing<br/>multi brand portfolios<br/>positioning<br/>retail brands<br/>strategic implications
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP