Kuczmarski, Thomas D.

Managing new products : using the MAP system to accelerate growth by Thomas D. Kuczmarski - 3rd ed. - New Delhi: Viva Books Privet Limited 2002 - xv, 274p., ind. 24 cm x 15 cm

8176492485


attitude
diagnostic audit
map
motivating
new product blueprint
new products
people
plan
process
strategy

658.575 / KUC