TY  - BOOK
AU  - Kuczmarski, Thomas D.
TI  - Managing new products : using the MAP system to accelerate growth
SN  - 8176492485
U1  - 658.575 
PY  - 2002///
CY  - New Delhi: 
PB  - Viva Books Privet Limited
KW  - attitude
KW  - diagnostic audit
KW  - map
KW  - motivating
KW  - new product blueprint
KW  - new products
KW  - people
KW  - plan
KW  - process
KW  - strategy
ER  -