Ryan, Christopher <br/><br/>
High performance interactive marketing : new techniques and technologies for winning and keeping customers 
by Christopher Ryan, foreword by Denny Hatch 
 - 1st ed. 
 - New Delhi:   Viva Books Privet Limited  2002 
 - xviii, 294p., glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8176492493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cultural<br/>database marketing<br/>e branding and positioning<br/>e commerce<br/>interactive marketing<br/>marketing event<br/>mart web marketing<br/>new communication model<br/>sales<br/>strategies<br/>television in the interactive era<br/>traditional media<br/>virtual reality
<br/><br/><label>Dewey Class. No.: </label>658.8  / RYA