TY  - BOOK
AU  - Ryan, Christopher
TI  - High performance interactive marketing : new techniques and technologies for winning and keeping customers
SN  - 8176492493
U1  - 658.8 
PY  - 2002///
CY  - New Delhi: 
PB  - Viva Books Privet Limited
KW  - cultural
KW  - database marketing
KW  - e branding and positioning
KW  - e commerce
KW  - interactive marketing
KW  - marketing event
KW  - mart web marketing
KW  - new communication model
KW  - sales
KW  - strategies
KW  - television in the interactive era
KW  - traditional media
KW  - virtual reality
ER  -