TY  - BOOK
AU  - Salzman, Jason
TI  - Making the news : a guide for nonprofits and activists
SN  - 8176496200
U1  - 659.0973 
PY  - 2004///
CY  - New Delhi: 
PB  - Vivek Books Pvt. Ltd.
KW  - campaign
KW  - civil disobedience
KW  - compile media list
KW  - control media crisis
KW  - coverage
KW  - endowments
KW  - fund raising
KW  - influence newspaper photographers
KW  - mass media
KW  - master interviewee
KW  - media
KW  - media event
KW  - news release
KW  - nonprofit organisations
KW  - pitch feature story
KW  - public relations
KW  - public service announcements
KW  - publicity
KW  - social service
KW  - special events
KW  - sponsor
KW  - sway a cartoonist
KW  - United States
ER  -